Self-Help Books from Cengage Learning PTR

Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

ISBN 13: 9781435459748

ISBN 10: 1435459741

Author: Eric P. Kramer

Pages: 320

Published: 08/12/2011

Print Book Price: $19.99 Add to cart

eBook Price: $9.44 Add to cart

eBook Download Instructions

Imagine walking into your next interview thoroughly prepared, relaxed, confident, and ready to present yourself as the best candidate for the job. Now picture yourself getting that much anticipated phone call from the hiring manager saying, "You have really impressed us, and we would love to have you join our company. When can you start?" ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB is filled with information every job seeker needs to know to win interviews and land jobs in today's rapidly changing and hypercompetitive job market. Introducing a new approach called Active Interviewing, this book provides strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical and well-worn interview suggestions, such as how to answer questions, what to wear, how to give a good handshake, and how to project a positive attitude, this book focuses on proven higher-level strategies that win interviews. These include actively using personal branding to convey a potent "hire me" message, using sales techniques, developing an interview presentation to powerfully showcase information the interviewer needs to know to make an informed hiring decision, and implementing an effective after-interview follow-through plan. This is the only interview book that demonstrates a powerfully persuasive interview approach and integrates with an online site where readers will find resources to prepare for interviews and develop an interview-winning presentation. ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB gives job candidates a competitive edge for today's job market that helps them secure jobs they love and earn the money they deserve.
Note*: If you are buying the e-book version of this product, any CD/DVD supplement files referenced throughout the book can be accessed for free at our Companion Downloads page.
  • Unique presentation approach to job interviewing dramatically improves likelihood of landing a job.
  • Step-by-step, easily understood processes improve your interview performances and equip you with practical tools.
  • Preparation process increases interviewee's confidence for the best possible performance in the interview.
  • Integrated online interactive tool offers significant value.
Author Bio
Eric P. Kramer
An accomplished career coach and consultant, Eric P. Kramer, M.Ed. has used his clinical psychology background and extensive business experience to help thousands of individuals manage and advance their careers. Kramer started his career as a clinical psychologist before becoming a thriving entrepreneur in software development and a sought-after career consultant. He has worked for both large and small companies, including serving as senior career consultant and career center manager for two of the country's largest career transition firms. As a senior consultant, Kramer worked with hundreds of job searchers individually and in groups, teaching them job search skills and coaching them through their interviews. Based on his background in psychology and through his work with transitioning professionals, Kramer has become an interview expert. Kramer has authored two books, published by Cengage Learning, 101 SUCCESSFUL INTERVIEWING STRATEGIES and 101 SUCCESSFUL NETWORKING STRATEGIES, and publishes a blog, "Interview Your Best." Kramer is also the developer of the iBest Interview Presentation-- Tweets as @InterviewBest. Eric earned a bachelor's degree in psychology from the University of Hartford and a master's degree in counseling psychology from American University. He is trained in Positive Psychology Coaching and is licensed as a psychologist in the state of Pennsylvania.
cover image - Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job
Table of Contents
1. The Job Interview is Broken.
2. The Job Search as a Sales Process.
3. The Interview as a Sales Call.
4. Using Basic Sales Skills in Your Interviews.
5. The Interview Presentation: An Overview.
6. Creating Your Personal Brand.
7. Critical Job Requirements.
8. Link Your Background to the Critical Job Requirements.
9. Your Value-Adds and Significant Selling Proposition.
10. Tell Stories That Engage and Persuade.
11. Personal Success Factors.
12. Your Strategic Action Plan.
13. Why Hiring You Is a Good Idea.
14. Asking Powerful Questions.
15. Develop an Interview-Winning Presentation.
16. Present with Impact.
17. Advanced Interview Tips.
Appendix A: Job-Winning Interview Presentation Samples.
Appendix B: Networking Presentation Sample.
Appendix C: Content Libraries.
Appendix D: Interview Presentation Worksheet.
Sample Chapters