Self-Help Books from Cengage Learning PTR

The Social Media Business Equation

The Social Media Business Equation

ISBN 13: 9781435459861

ISBN 10: 1435459865

Author: Eve Mayer Orsburn

Pages: 208

Published: 04/27/2011

Print Book Price: $16.99 Add to cart

eBook Price: $8.04 Add to cart

eBook Download Instructions

Facebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.

Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation™ -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Note*: If you are buying the e-book version of this product, any CD/DVD supplement files referenced throughout the book can be accessed for free at our Companion Downloads page.
  • CONCISELY WRITTEN, PRACTICAL APPROACH FOCUSES ON ACTIONABLE ITEMS. Rather than taking a technical approach, this book presents practical, useful insights and proven successful techniques that readers can immediately apply.
  • APPROACH APPEALS TO READERS AT ALL LEVELS OF EXPERTISE. Author Eve Orsburn has crafted an approach that engages those who only understand the technology as well as the more mature business person who only understands the business aspect of marketing.
  • AUTHOR'S EXCLUSIVE SOCIAL MEDIA EQUATION™ OFFERS PROVEN INSIGHTS FOR SIGNIFICANT RETURNS ON INVESTMENT. The author's unique Social Media Equation™ enables you to clearly demonstrate how to unlock exponential growth in today's organizations using social media. An entire chapter details the Social Media Equation, demonstrating how this broad approach stands apart.
  • STEP-BY-STEP EXAMPLES DEMONSTRATE HOW TO IMPLEMENT PROVEN METHODOLOGY. Clear, meaningful examples throughout the book demonstrate the author's proven concepts in action and guide readers through implementing strategies and building on the book's unique methodology.
  • CASE STUDIES EXAMINE HOW A VARIETY OF WELL-KNOWN ORGANIZATIONS MAXIMIZE SOCIAL MEDIA. Readers take an intriguing look at familiar organizations and brands using social media, such as General Motors, Mayo Clinic, Anheuser-Busch, and Lane Bryant. Case studies also review real results at other small, medium and large companies. Corresponding live links keep information as up-to-date and relevant as possible.
  • EASY-TO-FOLLOW PROCESSES EMPHASIZE IMPORTANCE OF SOCIAL MEDIA IN MARKETING. The book's clear presentation provides early emphasis on the growing importance of social media today to help readers fully understand the impact of social media on marketing results today.
Author Bio
Eve Mayer Orsburn
Eve Mayer Orsburn is CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training, and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Ms. Orsburn has been featured on CNN Radio, and the Dallas Morning News. She frequently addresses professional groups specifically on the Social Media Equation™, which is her proven system for how organizations must engage in social media to generate a positive Return On Investment (ROI). Ms. Orbsurn also hosts the weekly radio show, "Social Media for the CEO," which airs live every Friday at 10 a.m. (Central Time) at She shares practical advice that business people at all levels of expertise can follow with an online network of more than 60,000 fans, followers, and connections every day. Ms. Orsburn is one of the most sought-after authorities on social media with expertise that encompasses business-to-business (B2B), business-to-consumer (B2C), and non-profit. Although Ms. Orsburn has contributed to other publications, this is her first full-length book on social media.
cover image - The Social Media Business Equation
Table of Contents
1. Why You Need Social Media.
2. 5 Step Plan to Positive ROI through Social Media.
3. Shut Up and Listen!
4. Why Opposites Attract.
5. One Ball Is Not Enough to Juggle.
6. The Social Media Equation.
7. The ROI of Social Media.
8. Conclusion.
Sample Chapters